“In a world where we're all moving so fast, we all deserve a slow moment...and [this spot] shows that the characters we know and love from the Fast and the Furious also deserve that moment to slow down and enjoy.”
“Häagen-Dazs have had the idea of slow, and we needed the mechanism. And the mechanism was, essentially, to flip all things fast. Then we thought, what if we flipped the Fast & Furious franchise and slowed it down.”
