“‘Give Us the Finger’ is our love letter to the experience of aging. For too many years, getting older has been demonized in advertising, when it should be celebrated.”
“This campaign marks a true creative milestone for ŌURA and an exciting opportunity for us to reintroduce our brand in a way where the storytelling matches the innovation of our product.”
“We thought it’d be compelling to try to ‘own’ the finger. It felt fresh. Not sure many brands have tried to claim a body part before.”
“Our goal for the ‘Give NYC the Finger’ activation was to bring their celebration of longevity to life in a way New Yorkers could truly feel and experience for themselves.”
