Graza
Seriously Serious

“The campaign’s tone stemmed directly from our initial conversations with Graza. As the brand walked us through their meticulous production process, we were struck by the intensity of it all. Creatively, we partnered to lean into that seriousness, and in doing so, naturally tipped into something entertaining and peculiar.”

“Graza’s process to perfect their products is so rigorous that it feels almost hyperbolic. We set out to shape a world as iconic as its olive oil, while honoring Graza’s playful roots, creating something curiously strange, yet refined.”